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I am the CEO and Co-Founder of Soundbrenner. The creator of the world's first wearable for musicians -The Soundbrenner Pulse. Ask Me Anything!

Florian Simmendinger πŸš€
Sep 13, 2017

I am the Co-Founder and CEO of the startup company Soundbrenner.  The company was created with the goal to make the advancements in design and technology of the last decade available to musicians. Our goal is to give musicians the best tools possible to master the craft of music. 

Our first product is all about rhythm. Rhythm is the life blood of music, but no one is born with the ability to play on the beat everytime.  Despite it's enormous benefits, rhythm practice is neglected by many due to the the fact that tools linked to rhythm practice are largely outdated and intrusive.

We set out to create a metronome that musicians actually love using. A wearable, intelligent and vibrating metronome that works with a companion metronome app. Rather than listening to the beat with a click, you can literally feel the beat with it.

We started off by raising over $250,000 USD through Indiegogo in 2015. Today, we've raised over 2 million in investment and have over 100,000 monthly active users of our app. The Soundbrenner Pulse is sold in over 30 countries and available in over 500 retail stores.

I started Soundbrenner straight after graduating from university in Germany. During the course of building the company I had to move to Asia (living in Hong Kong today) and learn about a thousand fields I had previously no clue about.

Check out Soundbrenners Website, Twitter and Facebook.

Here is my private Twitter.

Ask me anything you like!

Cheers,

Florian

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Conversation (102)

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Where did the idea for this project stem from?

Sep 20, 9:22PM EDT0

Hey Taylor,

this question was already answered further down below!

Hi Tiffany,

the idea immediately made sense to me because I remember my piano teacher would always tap my shoulder to give me the beat while playing. The initial spark came through a friend who plays classical violin in an orchestra in Berlin. We took the idea from there and developed it into the Soundbrenner Pulse after lots and lots of user feedback. It's one of those ideas where when you hear it, you wonder: Oh, that makes so much sense, has really no one else thought of this yet? We were so excited that we went out to try it for ourselves and luckily, it all worked out.

Sep 20, 11:24PM EDT0

Since your product will let you feel the beat rather then hear it, do you think this can open up music and instruments to people with hearing disablities and other disabilities?

Sep 20, 9:06PM EDT0

Hi Jacob, yes there are actually many musicians with hearing disabilitiy who love the Soundbrenner Pulse. Previously they would use visual metronomes, but the brain process visual signals by far the slowest, so a vibrating metronome is a much better solution for them! The Soundbrenner Pulse also helps people with speach disabilities in some cases (stuttering). However, our main purpose for the product is to build a great music tool for every musician on the planet.

Sep 20, 11:25PM EDT0

Your website link doesn t work can you repost it?

Sep 20, 9:00PM EDT0

I just checked all links and they should be working fine? Go to www.soundbrenner.com or enter our name in Google :)

Sep 20, 11:23PM EDT0

How to boost traffic on kickstarter when momentum slows down?

Sep 19, 9:39PM EDT0

Cross promotions with other tech startups with similar customers is a great way! Otherwise Facebook ads. Good to have things tested and figured out before you launch. For crowdfunding prep is everything.

Sep 20, 3:12AM EDT0

What a great project Ari! How did you come up with the idea?

Sep 19, 9:32PM EDT0

Hey Thea,

this question was already answered further down below!

Hi Tiffany,

the idea immediately made sense to me because I remember my piano teacher would always tap my shoulder to give me the beat while playing. The initial spark came through a friend who plays classical violin in an orchestra in Berlin. We took the idea from there and developed it into the Soundbrenner Pulse after lots and lots of user feedback. It's one of those ideas where when you hear it, you wonder: Oh, that makes so much sense, has really no one else thought of this yet? We were so excited that we went out to try it for ourselves and luckily, it all worked out.

Sep 20, 3:12AM EDT0

How do you manage your online promotions and marketing?Β 

Sep 14, 5:07AM EDT0

Hi Piyush, would love to help with your question, but it's quite broad so not sure what exactly you're asking, e.g.

Which tools we use? Which platforms we use? Internal company processes? What our strategy is? Perhaps you can elaborate :)

Sep 14, 9:59AM EDT0

What do you want for the future of your company?

Sep 13, 8:19AM EDT0

We have a couple of goals with Soundbrenner. First, we actually want to change the habits of musicians, not just sell our devices. So to us the metric how many people are actually using our wearable regulary is very important. One, because it indicates long-term success, but more importantly because that's why we started the company in the first place. We want to increase that number by building the best possible tools for improving your skills, but also by bringing attention to important but often neglected areas of music such as rhythm practice. Motivation is an important part of the equation!Β 

Sep 13, 9:05PM EDT0
Show all 3 replies

For how long did you keep your idea secret?

Sep 12, 11:07PM EDT0

We started to talk about our idea to everyone we could find pretty much from the first day. We went to many conferences and joined business plan pitch competitions. Early on we got advice that we shouldn't worry so much about copycats and instead look for people who can help. We actually found our first investor at a public pitch competition so it paid off!

The reason why it's usually fine to talk about your ideas is because ideas are relatively worthless on their own (which can also be seen in the fact that there is no market place for ideas). This is a bit counterintuitive but the real challenge is seeing your idea through and making it a reality. 90% of companies don't fail because of competition or even someone copying them, but because they run out of money, the founders have a fight, no one wants to buy their product, they can't manufacture it, etc.

Sep 13, 9:13PM EDT0

Do you think it could be adapted to help blind people so that the vibrations from the stick they use could be transferred by bluetooth to their wrists?

Sep 12, 10:01PM EDT0

Hi Fernando, yes I think it could be adopted for that purpose! However, we are very passionate about building music tools and often that means saying no to great ideas like this one to have the necessary focus to buid something really great in one area. On another note, perhaps you wouldn't require much of the best functions such as the particularly strong vibration or the multi player sync. Maybe a regular smartwatch app or a dedicated product could solve this problem the best! :)Β 

Sep 13, 9:16PM EDT0
Show all 3 replies

What's the biggest benefit of using the Soundbrenner Pulse?

Sep 12, 12:53PM EDT0

Hi Ecner, I would say the biggest benefit of the Soundbrenner Pulse is the ability to play with a metronome, without having to listen to a click. Most musicians would say that it's pretty annoying to play with a metronome, but they do it anyways because they want to enjoy the benefits of a metronome. Our goal was the ability to allow musicians to do both - have a metronome and enjoy playing at the same time. Other benefits include that many musicians report it's more natural to play with vibrations and that you have more focus available to play music, add feel to your music, etc. πŸ‘

Sep 13, 9:18PM EDT0
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Is there a secret to success in your opinion and if so, what is it?

Sep 12, 12:34PM EDT0

Hey Jeffrey, I wouldn't say there is necessarily a secret. I think the key principles of my approach to work would look something like this:

1. Try to work as hard as possible, while at the same time work as time efficient as possible. I constantly worry about both things every single day and try to improve them.

2. Treat business partners, employees, and everyone else you work with with fairness and respect, offer as much value as possible and never make false promises.

3. Approach all problems from an analytical mindset and try to solve them with logic and reason, even if that means confronting uncomfortable truths

Sep 13, 9:22PM EDT0
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Do you sell worldwide?

Sep 12, 8:46AM EDT0

Yes! We ship almost to every country in the world if you purchase on our website. We also have distribution partners in many countries (there is a section on our website that features those)

Sep 13, 9:22PM EDT0

Do you have famous musicians coming to you to use and endorse your product?

Sep 12, 8:31AM EDT0

Hi Nicole, thanks for the question. Yes! We get requests from musicians every day wether they can endorse and represent our product. Usually they are known to a smaller community (eg. 10,000 Facebook likes) but even that is quite exciting to us. Sometimes we also hear from very famous musicians. For example, John JR Robinson the worlds most recorded drummer in history is one of our spokesman. Another occasion was when I had the chance to meet Jordan Rudess at a music exhibition. I gave him a Soundbrenner Pulse and a week later I received a video of him practicing with it. Those moments are very cool and among my favorite experiences about starting Soundbrenner!Β 

Sep 13, 9:26PM EDT0
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Can't I just get an iWatch app that does the same thing?

Sep 12, 7:29AM EDT0

Hey Dianahenry, we were also wondering if we should build just the app. That would have made things a lot easier haha. However, the vibration of the Apple Watch is far too weak to be felt which renders it basically useless. You'll also miss out on other functionality such as our capacitive touchpad, multi-player sync and more. We actually released a comparison video last week, check it out:Β https://www.youtube.com/watch?v=XPi5kIPP1lM

Sep 13, 9:27PM EDT0

Can you describe one of the key moments for you and your team since the start of your idea?

Sep 12, 6:24AM EDT0

Hey Michael, there were so many! I would say the first very special day was on our crowdfunding video shoot. We worked every day until after midnight for several weeks on all fronts: hardware, firmware, video concept, mobile app, and many more. We needed to get everything ready on time. Prior to that phase of intensity we already had worked for months on the initial idea. We made everything work just on time, at 5am in the morning before the shoot. Then everything came together for the first time in such an amazing way. I remember we saw the Soundbrenner Pulse lighting up on the dark stage, worn by a band filled with amazing musicians. It looked so cool. We couldn't believe we developed, designed and made this. We were all so super excited by that sight, that one of our partners actually started to cry tears of joy haha ;) Since then there were many of those moments, for example when we manufactured the first device, when we received the first feedback from our customers, etc.. Starting a company is a very exciting journey with many very high highs and many very low lows. Like a rollercoaster they say!Β 

Sep 13, 10:20PM EDT0
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Are you on facebook or twitter?

Sep 12, 3:39AM EDT0

Yes! You can find me on Twitter here: www.twitter.com/simmenfl

Sep 13, 9:27PM EDT0

How is it worn?

Sep 12, 2:16AM EDT0

It's actually very important that you can try out various positions because we found that every musicians prefers to wear it somewhere different. That's why we made it as flexible as possible. In the standard box you get a wrist strap and a long strap meant for the arm or ankle. We also sell a body strap separately that allows you to wear it on the upper leg, chest, shoulder or back.Β 

Sep 13, 9:50PM EDT0

Are they safe for young musicians?

Sep 12, 12:56AM EDT0

Hi Debra, yes there's no particular problem for children to wear them. Many kids already do and love it and we've never heard of any issue. We do give an obligatory warning that people with heart disease should consult their doctor before use first to protect ourselves. However, if you compare the vibration of the Soundbrenner Pulse with a jackhammer it makes little sense to assume that our vibrating metronome could cause problems, when people safely use jackhammers on a regular basis πŸ˜›

Sep 13, 10:41PM EDT0

How many hours of use does it last?

Sep 12, 12:38AM EDT0

You can play continously for around 6 hours with the lights and vibrations turned on before it needs a charge (slightly more or less depending on the beats per minute). The motor has a lifespan of several years, even if you use it daily!Β 

Sep 13, 10:42PM EDT0

Does the Soundbrenner have any other useful functions?

Sep 12, 12:07AM EDT0

Hey, yes it does. Since there is rhythm in many things that are not about music, it's used in those fields too. For example in CPR training, speech disorder therapy, practicing running cadence, yoga, archery, golf and many other fields. However, we do not actiely work on solutions for these areas because we are extremly committed to the music use case. I firmly believe it's critical for a company to focus on few as few things as possible to suceed. This is because it's SO hard to build a revolutionary product for one industry already. Doing it for many industries is quite impossible for a company at our scale. I think its a common mistake of startups to try to do too much too fast and fail at all of the things. Many people decide to use the Soundbrenner Pulse for the activities mentioned above anyways, even though it is not officially supported, and of course we do not mind at all. I think it's pretty cool to hear from CPR instructors or world champion archers that they like our product! πŸ˜‰

Sep 13, 10:46PM EDT0

Do you offer wholesale prices to retailers?

Sep 11, 11:55PM EDT0

Yes, of course we work with distributors and retailers all over the world. You can find more information and contact details on our website!

Sep 13, 10:47PM EDT0

Could it cause irregular heartbeats?

Sep 11, 11:13PM EDT0

Hey Pamela, we never heard of any issue so far. A simple tap or vibration has so far never caused irregular heartbeats with any of our customers. Let me copy the answer I put above:

We do give an obligatory warning that people with heart disease should consult their doctor before use first to protect ourselves. However, if you compare the vibration of the Soundbrenner Pulse with a jackhammer it makes little sense to assume that our vibrating metronome could cause problems, when people safely use jackhammers on a regular basis πŸ˜›

Sep 13, 10:51PM EDT0

Have you offered it to any schools to work with their school bands?

Sep 11, 10:56PM EDT0

Hi Katherine,

yes we know of several schools who use it in their lessons and love it! It's a good market and we hope to be able to do a better job in the future to create awareness around the Soundbrenner Pulse there.

Sep 13, 10:52PM EDT0

Love your website, love the device! I'm a music teacher in a school. Do you offer discounts to schools or universities for bigger orders?

Sep 11, 10:36PM EDT0

Hey, thank you very much for the kind words and I'm happy to hear you consider to use it for your lessons. We do offer discounts from orders of 12 devices or more! Simply go to our website and contact us from there to send the information, and we'll let you know what we can offer!

Sep 13, 10:53PM EDT0

What important lesson have you learnt from using crowdfunding when you launched your product?

Sep 11, 10:30PM EDT0

Hi Stephen, during the development process we focused all of our attention on validating our product with musicians. We talked to so many users and got so much feedback and that's why the product turned out as it has. However, we vastly underestimated how important it is to do the same for your marketing and your messaging. We spent 9 months developing the product and only 1-2 months developing the marketing. This was a big mistake, because as it turns out crowdfunding is more about your ability to get people excited, rather than a great UX of your product (no one can use it yet and there are no reviews). This is why you have so many campaigns that do it the other way around. Amazing salesmen, not so great product developers (and often its very easy to sell a product that is impossible to make because its just too good to be true). Commercially it works in the very short term. To be truly successful you need to have both. So now I always recommend young startups to focus a lot on the marketing and messaging side of things too before they launch. Then, in the second step make sure the product lives up to the hype after it actually ships.

Sep 13, 10:59PM EDT0

Do you think Soundbrenner can also be adapted and used for medical purposes, like for example hearing tests?

Sep 11, 10:28PM EDT0

Hey, yes there are already several medical usecases. It is used in speech therapy after strokes to treat stuttering. It's also used for CPR training. In regards to hearing tests, I'm not sure how a vibration could help?

Sep 13, 11:00PM EDT0

Where do you want to be in 10 years from now on?

Sep 11, 10:16PM EDT0

Hey Lauren, in 10 years I'm hoping that we were able to fully make the vision of Soundbrenner a reality. I hope we will have inspired more people to play music, and helped those who already play to truly master their craft. I would also hope that our wearable and our software is a constant companion to basically every musician on the planet. We have big goals 😬

Sep 13, 11:01PM EDT0

How many people are currently working for you?

Sep 11, 10:08PM EDT0

At the moment we have slightly above 20 people on our monthly payroll. I believe 11 are full time employees, the rest consists of external partners such as industry experts, sales reps, part-time employees and full time interns.Β 

Sep 13, 11:02PM EDT0

How did you come up with the original idea?

Sep 11, 9:58PM EDT1

Hi Tiffany,

the idea immediately made sense to me because I remember my piano teacher would always tap my shoulder to give me the beat while playing. The initial spark came through a friend who plays classical violin in an orchestra in Berlin. We took the idea from there and developed it into the Soundbrenner Pulse after lots and lots of user feedback. It's one of those ideas where when you hear it, you wonder: Oh, that makes so much sense, has really no one else thought of this yet? We were so excited that we went out to try it for ourselves and luckily, it all worked out.

Sep 13, 11:06PM EDT0

What inspired the idea of the Soundbrenner?

Sep 11, 9:54PM EDT1

Hey there, copying my answer from above because Tiffany asked the same question:

the idea immediately made sense to me because I remember my piano teacher would always tap my shoulder to give me the beat while playing. The initial spark came through a friend who plays classical violin in an orchestra in Berlin. We took the idea from there and developed it into the Soundbrenner Pulse after lots and lots of user feedback. It's one of those ideas where when you hear it, you wonder: Oh, that makes so much sense, has really no one else thought of this yet? We were so excited that we went out to try it for ourselves and luckily, it all worked out.

Sep 13, 11:07PM EDT0

Is theΒ Soundbrenner Pulse good for all instruments?

Sep 11, 9:33PM EDT1

Yes! We make it a point to design products for every musician on the planet, regardless of their skill level or instrument. Every instrument can use it differently, for example for drummers we developed the Body Strap to wear it on a non-moving, central area. Piano players like to use it at a lower vibration on their wrist. We try to give our products this flexibility and customization so it's a great fit fot everyone.

Sep 13, 11:09PM EDT0

What advice would you offer anyone who wants to launch their idea/product?

Sep 11, 9:18PM EDT0

Hey Richard, great question and I can think of a thousand things... Here are a few:

1. Just do it. There's no perfect time or preperation. You will figure out everything along the way.

2. Watch the how to start a startup series from Y Combinator on YouTube. It's the best resource.

3. Starting a company sounds glorious, but requires immense trade-offs (others might call them sacrifices). Do you really want to deal with devastating setbacks, work 90 hours a week, burn your savings rather than make money the first few months or years, make incredibly difficult decisions like letting people go who are your friends, etc? Despite these negative sides, I love it and would never want to do anything else. But it's not for everyone and many people blindly pursue it regardless. If you're not sure a great option can be to join an early stage startup as an employee! This way you almost get the best of both worlds.

Sep 13, 11:17PM EDT0

What type of marketing led you to the success you currently have in your opinion?

Sep 11, 8:29PM EDT1

I think a mid and longterm success requires a good product and good marketing. Content production has become the backbone of our marketing. It's so easy nowadays to create amazing content at a reasonable cost and amazing content is what you need if you want to get the attention with your ads, e.g. on Facebook. We also invest a lot in customer support which we see as an important marketing tool. If you truly care about customers and offer them an experience that exceeds their expectations, they will remember it and some may talk about it. So we try to be great at that.Β 

Sep 13, 11:19PM EDT0
  • Is it true that there will be a second generation of the SoundBrenner Pulse? (e.g. serve as a watch too)
  • who integrated the first "team" that built the Soundbrenner Pulse?
Sep 11, 7:29PM EDT0

Hi Ben, we will not release a new generation of the Soundbrenner Pulse in 2017, that is for sure. Of course we work on future projects but it's safe to say that if you buy a Soundbrenner Pulse today, it will not be outdated tomorrow. Hardware development takes time :)

Regarding your second question: Early on I connected with my co-founder Julian who joined the (then) project with his music technology background. He built the technical team (firmware, mobile app, hardware), and I built the remainder of the company (e.g. marketing, retail, finance, logistics, manufacturing, etc.)!

Sep 13, 11:22PM EDT0

How difficult was it for you to actually bring your product to market?

Sep 11, 5:49PM EDT1

Hi Garcia, I would say it was extremly difficult and there were many challenges and risks along the way. But I would have been happy to have tried even if it didn't work out in the end. I think it's important you start your company for other reasons than money to suceed, because you need to have this internal drive to deal with all the difficulties and just money is not a good enough reason to perserve if things get difficult.Β 

Sep 13, 11:25PM EDT0

Would you say you get more satisfaction from the money you will make or from the satisfaction that you know you created something and left your mark?

Sep 11, 3:59PM EDT0

Hey Jeniffer, that's a very easy question. We actually didn't expect to make much money when we started the company. I was just so excited about the possibility to get the opportunity to design my own hardware device, my own app and perhaps Β get some people to share my love for this idea and use it. It's insanely fun to create something you believe in, something that was designed with integrity and aspires to be as good as it possibly can. What an exciting challenge!

I remember in the first weeks working on this when we were just fiddling with a bag of electronics and cables, I was already thinking: My dream came true, this is the best job anyone could have, if someone would pay me enough to live a modest life to do it, I would be content to do it for the next 20 years...

Or to put it this way: On some days we have great sales, on other days we have hear stories from our customers how they love the product, how they use it with their students, at a concert or we get a video of them using the product. Those days are far more fullfilling than the days with good sales (although they are nice too, we need to build a sustainable business after all and our goal is to grow the company many times over than what it is today).Β 

Sep 13, 11:30PM EDT0

How difficult was it to find someone to manufacture your product?

Sep 11, 3:35PM EDT0

Hi Julia,

that's one of the reason why we decided to move from Germany to Hong Kong. It's close to the border of Shenzhen in China, where most of the world's electronics are manufactured. There are many extremly experienced factories that know how to manufacture consumer electronics. Being close physically helps a lot. If you have a good project with a successful crowdfunding campaign, many factories will be interested to work with you. The challenge is to choose the right partner that takes quality control seriously, is trustworthy and understands how to work with small companies. Our partner brinc.io helped us a lot in this phase too. It's best to connect with people who have done it before. Many hardware startups fail to manufacture anything because of the following reasons:

- They have an impossible product concept (they sold it too cheap, or the tech doesnt exist)

- They get ripped off by their factory because they don't understand China

- They fail at project management (scheduling, managing costs, etc.)

Sep 13, 11:34PM EDT0

Do you have any new ideas in the pipeline?

Sep 11, 3:14PM EDT0

Yes! While working on the first generation and after receiving thousands of messages of customers with feedback, we feel like we realized so far about 5-10% of the ideas we have for our product. I can't wait to bring the full product vision to reality but it will take years. Compare the first Fitbit to the Fitbit today, or the first iPhone to the iPhone today... it will be an exciting journey. 😬

Sep 13, 11:36PM EDT0

Did you envisage the success you have now when you first started out?

Sep 11, 3:00PM EDT0

Not at all! We were thinking of this as a small project and pursued it mostly out of passion and for the learning experience. Over the last months and years our understanding of business, startups and music kept evolving and now we are at a point where we feel like we also have the opportunity to build a very successful business.Β 

Sep 13, 11:47PM EDT0

Do you have an affiliate system that I could join?

Sep 11, 2:19PM EDT0

Hey Joseph, we are testing affiliate partners with a few selected artists right now but don't have anything official yet!

Sep 13, 11:48PM EDT0

Also, what do you think is your competitive advantage? What if a large music company comes up with a similar product?Β 

Sep 11, 1:59PM EDT0

We think most companies in the music industry are not really geared for innovation. If you think about it, the innovation for instruments was maxed out already decades ago. Most companies release new products by changing the wood, or adding the signature of the artist. But there's no real culture for innovation or R&D in most music equipment companies anymore. I think that's why if you look at the market... all the innovations of the last decades from mobile computing and design didn't benefit the music equipment world yet. This will eventually change, but for now this gives us a window of opportunity...

For now our biggest competitive advantage is the software and software/hardware integration. It's always easy to copy the hardware if you really want to, but the entire integrated experience is a lot harder to copy. Compare for example Appe/iOS vs. rest. Smartphones are relatively similiar in hardware features, but nobody can match the integrated experience of Apple.

Sep 13, 11:55PM EDT0

Does soundbrenner plan to tap into the mass market? If so, how are you thinking about it?Β 

Sep 11, 1:58PM EDT0

Hey Rachana, thanks for your question. Our goal is to build the best music tools for every musician on the planet. We see that as the mass market and it's actually quite challenging, because there are so many niches within music (skill levels, instruments, age groups, etc.). Given the wearable sales in fitness now are somewhere between 50 to 100 million devices per year, we think the category has a lot of potential if are the biggest player in the music equipment space. The key challenges will be to develop a product lineup and a messaging that resonates with every musician. We're working on that every day :)

Sep 13, 11:52PM EDT0

What was your market study for your niche like? I am a musician myself and I am wondering how many people would love to have a product like yours.

Sep 9, 1:57PM EDT0

Hey Ricardo, we realized that every musician in the world can potentially use a metronome and probably should be using a metronome. Most professional players use a metronome/click every day and most teachers also recommend the same to their students. We were able to gain some rough numbers of how many musicians there are in the world and how many of them play actively. Once you look at it this way, it's pretty obvious that there is a big opportunity. So in other words, we did not worry a lot about market research. We invested more of our time at making sure our product is as good as it can be and the later also invested time in creating awareness around it .

Sep 13, 11:58PM EDT0

Hi Florain. Love your website, great graphics! With all the good features loaded into Soundbrenner Pulse, what is the one thing that you think could be improved upon - before someone else does?

Sep 9, 1:30PM EDT0

Hi Shilpa! Thank you for your question. We have lots of improvements in our minds already, but unfortunately the hardware developmeny cycle is quite long. For example, we are very excited about offering a device that supports Bluetooth 5.0 because it will offer a much longer range, much higher reliability and the ability to syncronize even more devices. That will be a huge gain for the product!

Sep 14, 12:00AM EDT0

What are your future plans for your business now that you have experienced such massive initial success?

Sep 9, 1:04PM EDT0

Hey Brandon, thanks for your question! We are very dedicated to the music use case of our product so we will keep focusing on that. We already release roughly every month a new software update that introduces new features. Since the hardware was released, we updated the iOS and Android app about 20 times already. We're also working on new hardware, but a new product there is still far out. A big focus is also the global expansion and creating awareness around the first generation. Musicians in many corners of the world have barely had the chance to learn about the Soundbrenner Pulse.

Sep 14, 12:04AM EDT0
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